Shares of Blue Apron are down 40% year-to-date, and versus the highs above $14 that Blue Apron briefly touched last June, the stock has positively crashed. Thus, the convenience of Blue Apron, which ships ready preselected meals to your home (and where customers can choose the easiest or fastest meals to make) won the day.īut now, a year into the pandemic and with all of Blue Apron's traditional competitors reopening, the story becomes much less clear. And not only was there a lack of alternative options on the table, but the pandemic also left many average American families strapped for time: caught between the responsibilities of juggling work with managing children at home. The pandemic and its lockdowns eliminated Blue Apron's vast array of competitors: restaurants, school meals, and dinners at the office. Unlike the scores of small-cap stocks and small businesses that have suffered and even went bankrupt under the weight of the pandemic, Blue Apron ended up thriving. For a time, it looked like Blue Apron ( NYSE: APRN) was going to receive a second lease on life.
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